Tech: Problems with Live Streaming Copyright Takedowns? It’s time to demand solutions…

Tech: Problems with Copyright Takedowns?

There are already solutions available for regional and global copyright issues. For example, Mixcloud Live in the UK has addressed some of these problems. If organizations like PPL and PRS in the UK collaborated with major social media platforms such as Facebook, Twitch, and TikTok, we could potentially see the creation of a licensing system for small internet broadcasters. This could be adapted for both regional and global usage. Imagine assigning a license to your social media or broadcast platform to prevent takedowns of live streams or ensure the fair use of music. When publishing music, I have always included and approved sales and use from platforms like Facebook and Instagram. Opening up and integrating such systems could provide a revenue stream for artists, labels, and performers alike.

**Failed Solutions and Limitations of Current Methods**

Beatport once had a system where DJs could upload a mix of purchased music and sell it on the site for $5.99. However, this didn’t last long, likely due to copyright issues and the reluctance of many labels to agree to the offered terms.

**Regional Limitations and Local Deals**

There is an ongoing issue with regional variations in publishing rights, with multiple right holders in different regions often clashing over ownership. A simple, global agreement is essential for the future of new music, in my opinion.

**Pros**

If this could be achieved, there would be potential for more accurate charts, an expanded listing of music libraries, and significantly increased availability and listenership of all music and art.

Submitting DJ playlists to PPL and PRS for events, radio, and festivals would fairly distribute revenue, and provide detailed information on when, where, and how art is used and presented to the public.

**What Needs to Happen?**

We need industry leaders to come together and develop solutions. The industry is suffering due to unfair streaming deals and the loss of venues. Collaboration would benefit everyone! It’s time to ask these influential people to work together. The brightest minds and innovators are already in place within these companies; they can and should lead the way forward. The market is controlled by those who manage the art we create and use, and we should demand solutions that truly address the issues at hand.

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What do you think?